Presona’s processing of personal data

On this page, we describe how we process your personal data.

What is personal data?

In some cases, contact with Presona may result in the transfer of personal data. “Personal Data” means any kind of information that may be directly or indirectly attributed to a natural person.

Presona AB is the data controller for the information you provide to us or is collected by us from another source. Below is a description of the policies that Presona applies to personal data processing and more. Additional guidelines may apply in specific cases. The guidelines also do not restrict the rights provided by law or other legally binding provision.

Collection of personal data

Usually you can visit our website, www.presona.se, without personal data, or similar information,  being collected. We only collect information that we use for statistics and analysis and the visitor is anonymous. Examples of such information are the time of the visit, how long the visit lasts and which pages are visited.

So-called cookies are set during visits to www.presona.se. The visitor may also voluntarily submit his personal information to Presona on the website, via our forms.

Presona may also gain access to personal data when, for example, someone gives Presona his personal data by letter, email, telephone or Presona receives data from public records.

Marketing campaign

Right now we have a campaign where we show ads about Presona products on Google (incl. Youtube) for people who have visited Presona.se. In connection with this, Google will collect and process the visitor’s IP address and other information. No personal information is collected.

Google advertising features we use

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting
  • Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers


We use cookies for the marketing campaign.

How to avoid seeing our ads

You can decline or remove all cookies from Presona.se in your browser settings or change your Google Ads settings.

What data is processed?

Presona processes the personal data provided to us. This may include your name, e-mail address, telephone number, postal address and/or other information that you have provided to us or which is otherwise necessary in order for us to fulfil our obligations to you.

Why does Presona process data about me?

We may use your personal data in order for us to fulfil our obligations to you. This may include the following:

  • To provide products and services,
  • To handle and administer your questions submitted to Presona,
  • To send out newsletters.

When does Presona have the right to process your personal data?

Presona has the right to process the personal data necessary to fulfil our obligations to you or if you have given your consent to processing. Presona may also need to process your personal data as a result of legal or statutory requirements.

In some cases, Presona may need your consent before processing your personal data. When you give consent in such cases, you will always be given clear information about what you are consenting to.

Who has access to your personal data?

Your personal data is used by Presona and by Presona’s data processors. We do not pass your personal data to other companies unless we need to do so on the basis of law, ordinance or public authority decision or in order to protect our rights or those of third parties.

We never pass on, sell or exchange your personal data for marketing purposes to third parties outside Presona.

What are your rights?

You have the right to request information about what personal data we have stored about you at any time (free of charge once a year). Your request must be made in writing, signed by you and include your name and personal identity number. We need this in order to ensure that we provide information to the right person.

If your data is incorrect, incomplete or irrelevant, you can request to have it corrected. We cannot delete your data that constitutes an official document or where there is a statutory requirement for it to be stored, such as under accounting regulations, or where there are other legitimate reasons why the data must be stored, such as unpaid debts. You can withdraw your consent to our use of your data for marketing purposes at any time.

You should send your request for a register extract or information or for the correction of incorrect data to:

Presona AB
Nygatan 39
273 36 Tomelilla

For how long do we store your personal data?

Presona never stores your personal data longer than necessary. When personal data is no longer required, they are deleted. This applies, for example, to when a question has been answered or when a contractual relationship has been terminated and the parties’ transactions are finalized. However, in certain special cases, the data may need to be saved, too, for example, for statistics or accounting purposes.