Our top 3 takeaways from IFAT

Last week, Presona had the pleasure of exhibiting at IFAT – one of the world’s leading trade fairs about waste, recycling, water and sewage, hosting 3,400 exhibitors and over 142,000 visitors. It was an incredible opportunity to engage with industry leaders and gauge the direction of our market.

When Presona CEO Martin Skogmalm sat down to summarize the experience he came to three conclusions:

The Digital Shift

The market is moving rapidly toward smarter, more connected, and energy-efficient solutions. Digitalization, data, and proactive service have become critical competitive advantages in the recycling and resource industry.

Value Over Price

Despite increasing pressure from low-cost providers, there is a clear and growing demand for quality and longevity. Presona is doubling down on our commitment to high-end engineering, local service, and long-term partnerships.

The Total Solution

From our industry-leading balers to our new baling wire, we are focused on providing the complete package. “We saw a large amount of interest in our new baling wire. Since it’s something that every single company with a baler needs, it was great to see such a positive reaction to our new offering, ” says Martin Skogmalm.

Bonus: The Coca-Cola bale

The interest in the bale made from Coca-Cola cans was incredible. Every day hundreds of people took photos of – and touched – the bale. But maybe we shouldn’t have been so surprised; it is a Very Good Looking Bale! 😉